SEO Tip 3 - Keyword Placement

Website content is a very powerful tool you can use in your search engine optimisation strategy.

Contents optimised with keywords and published/changed regularly can rank your website to the top of the search engine.

Keywords are part of how search engines determine the relevance of your site for a particular search and helps the searcher know if your site is what they are searching.

The term “keywords” does not refer to Meta Keywords, which are obsolete and no longer used by search engines. It is important to remember that people don’t search by keywords anymore, they search by terms or phrases so bear this in mind when writing and optimizing your content.

There are different opinions on how often you should use keywords or terms in your content. As a general rule, keywords should be used naturally, not forced into the content so that it reads awkwardly or unnaturally to a human being.

Many beginners are tempted to place their keywords in every single sentence on there website, or on the footer of the website design all separated by commas. Best way to get a good quality content that is easy to read and also keyword/keyphrase rich is to write your content and then go back and position your keywords. Make sure to sprinkle other relevant keywords throughout your content as well. Thereafter read the content out and get it checked by others.

Keywords positioning is very important to get the most out of your SEO efforts. Below are locations on your website where the keywords are recognised by search engines:
• Your headline
• Any headings or subheadings in your content
• The first and last paragraphs of your content

Consider using one primary keyword or term per page rather than using all the keywords throughout all the pages. Keep it simple and optimise each website page with one primary keyword. You could
include a secondary keyword that might be an extension of the primary keyword ensuring you don't end up incorporating too many keywords into one page, as this can easily be done, basically don't get carried away with 'Keyword Placement'!